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Maine Office of Tourism
Project 1
The Maine Thing | Campaign
Tasked with revitalizing Maine's tourism identity, this omnipresent brand campaign was designed to capture the state's unique blend of rugged natural beauty, coastal charm, and authentic local culture. From high-level brand positioning to integrated messaging across digital, print, and experiential platforms, the campaign redefined Maine as not just a destination, but a feeling—wild, welcoming, and unmistakably real. With a focus on storytelling, immersive visuals, and a unified voice, the strategy elevated Maine’s profile while aligning with traveler values of sustainability, connection, and exploration.
The Maine Thing | Print Ad
The Maine Thing | Print Ad
The Maine Thing | FB Page
The Maine Thing | Print Ad
1/5
The Maine Thing | Banner Ad
The Maine Thing | Banner Ad
The Maine Thing | Banner Ad
The Maine Thing | Banner Ad
1/4
Very Direct | Digital Ad
Very Direct | Digital Ad
Very Direct | Print Ad
Very Direct | Digital Ad
1/5
Project 2
Allegiant Airlines
Very Direct | Campaign
This bold brand campaign for Allegiant Airlines was built around a simple idea: give the customer credit. By spotlighting Allegiant’s unique selling points— nonstop routes to under-served cities, low fares, and customizable travel options—we crafted a clever, confident voice that spoke to budget-conscious travelers without ever talking down to them. The campaign leaned into transparency, value, and choice, positioning Allegiant as the airline for those who know how to travel smart.
Teen Pregnancy PSA | Campaign
To break through the noise, this PSA campaign on teen pregnancy ditched traditional tactics in favor of bold, unexpected creative. We embraced striking visuals, sharp humor, and culturally relevant messaging to spark curiosity and conversation among teens. Each piece was designed to direct visits to a microsite that delivered real facts in a way that felt authentic—not preachy. The result was a campaign that didn’t just raise awareness but ultimately, empowered teens to make informed choices while driving measurable impact across key awareness and behavior metrics.
Project 3
United Way
Vending Machine | Alt. Media
Baby product vending machines placed in high schools.
Vending Machine | Alt. Media
Vending Machine | Alt. Media
Baby product vending machines placed in high schools.
1/2
We Set The Bar | Franchise Website
As the original blow dry bar concept, Blo had a compelling story—we brought it to life with a full-scale redesign and rewrite of their franchise recruitment site. The new experience spotlighted their proven business model, simplified path to ownership, and unmatched franchisee support, all while channeling the polished, high-end feel their loyal guests expect. With clear, confident messaging and an elegant, intuitive design, the site now speaks directly to savvy entrepreneurs ready to join a beauty brand that’s as bold, modern, and reliable as them.
Blo Blow Dry Bar
Project 4
Business Model | Webpage
Markets | Webpage
The Advantages | Website Page
Business Model | Webpage
1/3
The Delightful Gentleman | Print
For Stacy Adams, a heritage brand with a modern edge, we crafted a confident and sophisticated print campaign that celebrated personal style with precision and attitude. Marrying bold photography with refined typography, each piece was designed to showcase the brand’s bespoke craftsmanship and timeless appeal—while speaking directly to the contemporary man who dresses with purpose. The result: a visual narrative as sharp as the fashion it represents, reinforcing Stacy Adams as a standard-bearer for elevated, expressive menswear.
Project 5
Stacy Adams
Credit: Mitch Markussen | Art Director
Sex Myths | Campaign
This bold, eye-opening campaign tackled widespread misinformation about sex head-on—no shame, no sugarcoating. Through striking print ads and candid videos, we debunked the most common myths teens believe, using direct language and relatable scenarios to cut through the noise. Designed to spark honest conversations between parents and their kids, the campaign created a space for truth, trust, and education. The result: fewer myths, more facts, and a lasting impact on how families talk about sexual health.
Project 6
United Way
Turn A Life Around | Campaign
To address a critical foster parent shortage, we launched a heartfelt, creative campaign that highlighted the life-changing role foster families play. With an emotional TV spot and teaser billboards, the message was clear: one decision can change a child’s life forever. The campaign earned widespread media attention and sparked a surge in inquiries. More than awareness, it delivered results—helping to close the gap and connect more children with the loving homes they deserve.
Foster Care
Project 7
The Smartest Choice | Website Content
We completely redesigned and rewrote the Robertson Brain Health website to make complex neurological and psychological concepts accessible, engaging, and hopeful. The new site simplifies the science while highlighting the transformative benefits of their approach. With a clear, empathetic voice and a refined, modern design, the site draws a powerful parallel: just as we rewired the digital experience, the mind, too, can be rewired for the better. The result is a platform that informs, inspires, and invites meaningful change during a time when the mental health of our society demands to be prioritized.
Robertson Brain Health
Project 8
Strong Baby | Alt. Media
Temporary Tattoo
Strong Baby | Alt. Media
Temporary Tattoo
Strong Baby | Alt. Media
Temporary Tattoo
1/2
Strong Baby | Campaign
This empowering campaign focused on educating expectant and new mothers about the vital role they play in their baby’s early health. Through a mix of traditional print and unexpected alternative media tactics, we delivered clear, uplifting messages that celebrated maternal strength and sparked action. From nutrition to prenatal care, every touchpoint reinforced a powerful truth: strong babies start with informed, supported moms.
Milwaukee Health Dept.
Project 9
Strong Baby | Print Ad
Strong Baby | Print Ad
Strong Baby | Print Ad
Strong Baby | Print Ad
1/3
Time To Care | Print Campaign
We developed print ads that spoke directly to the ultimate multitaskers—moms. Centered on the brand's commitment to timely, convenient care, the campaign highlighted how Alegent makes it easier for women to care for their families without sacrificing their own well-being. Through relatable imagery and empathetic messaging, we offered a sense of understanding and support, showing that when life doesn’t slow down, Alegent is there to keep everyone healthy and on track.
Alegent Health
Project 10
Bonus: Feature Editorials
Food & Beverage Magazine
As an editor and writer for the renowned Food & Beverage Magazine, I craft feature articles for every issue—interviewing celebrities, CEOs, and industry innovators. Each piece is designed to inform, inspire, and captivate, capturing the essence of both the brand and the people behind it. From startup stories to legacy labels, I bring personality and purpose to the page, giving readers a deeper taste of the industry’s most compelling voices.
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